Marketers understand the need to integrate social media into the overall marketing strategy, but many are still working hard to figure it out. They are feeling the pressure of establishing ROI for social media. Today, that task has become much easier as HubSpot launches Social Inbox, a tool that can streamline and simplify social media monitoring.
What is Social Inbox and How Can You Use It?
Social Inbox brings together the power of your social and email channels. Email marketing has already introduced the functionality that allows you to create targeted segments, and send specific emails based on a potential customer’s stage in the purchase process. With Social Inbox, the internal alerts and CRM integration allows for personal responses – anyone in the loop from a marketing manager, sales person or customer service rep will have the context and can respond in an appropriate way. This personal attention can positively impact the bottom line.
With HubSpot Social Inbox, you have one less tool you need to access – you can do social media monitoring and communications with your prospects, all from your HubSpot dashboard.
Using Social Inbox to Enhance Your Events Participation
Here’s an example of how you can use Social Inbox to amplify your company’s impact at live events.
Using Social Inbox, create a stream for the search on the event hashtag (example #WinterOlympics). This stream lets you monitor activity for the event from your social media dashboard. Event influencers can be quickly spotted. You’ll know if they are following you, you can follow them, retweet their tweets and engage with them. If any of the tweets are crucial for members of the team to see, you can email the tweet right from the inbox. The email contains links to reply, view or forward.
Now you have a relevant stream to monitor for the event every time you are in HubSpot. Next you’ll want set up a daily email of the event activity to be sent to the team member in charge of the social media campaign. As the event approaches and chatter picks up, change the notifications to twice a day to stay on top of the conversation and be able to respond quickly, establishing your brand as one to watch during the event.
If your client has a special offer available at the show, set up a campaign to promote it. Build a landing page for the offer (for example, sign up for free tickets, enter to win a giveaway, or set up an in-person meeting with experts). Write your compelling Calls to Action and start broadcasting your offer on Twitter with the event hashtag to drive people to your landing page – all from HubSpot, of course.
HubSpot takes the concept of the social dashboard one big step further in establishing the ROI of social networking. In the example above, visitors who come to your landing page from your tweets and sign up on your site are entered into your leads database.
But wait, there’s more! When this lead (or any of your leads) tweets about the event, the lead is now easily visible due to the color coded sidebar, available in Social Inbox. You can also see the lifecycle stage of the lead by color. How crazy useful is that? Opportunities to engage with your new lead on social are much less likely to be missed and by the time you meet them at the event, you’ve already established a relationship.
We’ve observed that one of the most powerful uses of social media is in combination with physical networking, and this tool paves the way for just that.
How Social Inbox Supercharges HubSpot Social Media
- Better monitoring of keywords and twitter lists.
- New: Monitor your smart lists. For example, you can get a view of just your qualified leads on twitter.
- New: Get email alerts for when a lead, customer or other targeted contact mentions a certain keyword or a competitor.
- New: "Contact match" search to help you find the twitter handles of more contacts.
- New: Assign or forward a tweet for response. And see a history of responses.
- New: See lifecycle stage and sales force owner of each social contact then click through to see the full profile.
- New: Social Media Monitoring and Publishing in the iPhone and Android App
Do you use social media to amplify your visibility at events? Share your tips in the comments below.
Get Found, Get a Job, Get Ahead of the Competition
HubSpot, creator of the inbound marketing and lovable marketing revolutions is saying "Yes, you can!" with its new Inbound Marketing Certification Program. No school loans are needed to become a Certified Marketing Pro. The program is free and open to everyone, not just marketing professionals.
The Inbound Marketing Certification program is a series of nine classes based on the framework of the inbound marketing methodology. Inbound Marketing Certification teaches marketers the purpose of and tactics for successfully attracting, converting, closing, and delighting customers.
Marketers can go through the training program to increase their skills and acquire the certification badge with code to embed on a web page. Heads up: Inbound marketing has been proven to increase ROI for clients. The certification is only for individuals, not companies, but having certified individuals benefits agencies. HubSpot Partner agencies (Value Added Resellers) will find access to the program in their HubSpot dashboard, as will HubSpot users.
Business owners or in-house marketing managers can equally learn how to increase the impact of marketing efforts. Businesses who use HubSpot, like our Kennedy Garceau whose site we built in HubSpot, will benefit from having the training accessible right within their own portal and can immediately apply what they learn.
The success of inbound marketing has created a demand for individuals with the skills and knowledge this training offers.
Classes cover nine topics. The first set of classes deals with attracting the audience; starting with learning the latest best practices in the ever-evolving world of website optimization.
Next you will learn blogging best practices. Blogging increases both traffic and influence when done correctly. Blogging can be your ultimate optimization tool.
Social media is the last of the first three classes and it is the counterweight to search optimization through its power of human networking.
The second group of classes moves on to converting the audience you've attracted into leads and customers. With inbound marketing, advertising content is not about assaulting the audience but attracting them.
After gaining an understanding about crafting content, there is a class about constructing the place for it. Participants will learn the 10:4:1 rule (you"ll have to take the course if you want to find out what the 10:4:1 rule is).
The third class in conversions takes a deep dive into really making your content work for you. It's not enough to excel at content, there is also making the process your audience follows productive.
From the Certification FAQ:
The questions are tough. What gives?
Each test question is designed to test your knowledge of inbound marketing methodology. Topics are pulled directly from the key points laid out in each of our nine preparatory classes. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.
The third group has two classes dealing with the final phase of winning customers, including Smarketing. Aligning the marketing and sales teams can be a major hurdle to increasing ROI, especially if sales is used to considering leads from the website "unqualified" for the time investment a sales person puts into leads.
The curriculum for smarketing starts with the point that:
Eighty-seven percent of the terms sales and marketing teams use to describe each other are negative. Not only does that make for a negative work experience, it means you miss out on significant revenue growth. Learn how to align your marketing and sales departments by goal and by persona - get on the same team!
My favorite part of the HubSpot Inbound Marketing Certification is the final class on cultivating happy customers, or HubSpot's mandate to make marketing lovable.
The certification requires a time commitment of about 15 hours. The test is 60 minutes long with 50 questions and three chances to pass. Once you pass you can rest on your laurels for a year but you will need to retake the exam annually since the world of inbound marketing, the Internet, social media, and the way we connect is evolving so rapidly right now. Here is your opportunity to be part of the change.
HubSpot says: As the tools marketers have available in their toolboxes change, so does how we go about doing inbound marketing. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound marketing is all about on a yearly basis.
Photos courtesy of HubSpot.
Top photo credit Bigstockphoto.com.
How many times have the holidays descended upon you faster than you anticipated? This is a common pitfall for all but the most disciplined planners.
Last year, inspired visions of a beautiful newsletter or a "wow" holiday offering danced before your eyes with oodles of time to put everything in place, right? Then those pesky unexpected details arose - the designer is booked, last year's holiday card software no longer exists, your contact list is a mess...
Making sure to take the time to create something to the best of your abilities is a part of doing lovable marketing. HubSpot marketing software, which powers the web site cited here, teaches that marketing can add value, be useful and appreciated. A holiday message sent with lovable marketing methods will have a better chance of success.
January is a great time to make note of holiday messaging you admired while they are still fresh in your memory, and plan your approach for next year. Here's a breakdown of a custom holiday newsletter and followup social sent by Kennedy Garceau, experts in international mobility. Every year, they send a beautiful card in an email whose open rates are stellar.
September 1 or earlier: Choose an appropriate designer
Good designers book up quickly for the holidays. Kennedy Garceau used a designer they had worked with before with these attributes:
- talent
- timeliness
- understanding of your brand
If it will be your first time working with a designer, allot extra time to move past these unknowns.
October 1: Know the goal
Decide if you want to offer a giveaway, run a contest, or what your core message will be. Kennedy Garceau chose to give a gift of their expertise for the 2012 holiday season.
Their goal needed attractive, timely content that would be findable and useful to people who international mobility issues would be relevant to.
This particular goal did not require people to join/follow/like/fill out anything but it was easy to join/follow/like/contact if someone wanted to do so.
They brainstormed based on their demographics, common issues and needs and decided to do a newsletter followed by a useful international mobility tip each day until New Year's Day. The daily tips would be sent out over social media and posted to the web site home page. All the tips would be listed on their blog on the new year.
October 15: Provide the content, specifications and materials to the designers/developers
If you are offering a giveaway or anything involving new functionality add on time to complete and test additional tasks.
Kennedy Garceau's audience is both English and in French. They needed to prepare 13 holiday wishes in each language. These changing wishes had to be in editable text so the daily web site updates could be done by staff. Graphics had to meet certain specifications for the email newsletter template, the web site and social messages.
Here's the English version of the email. The ability to become an audience member is easy, with social links in both icon and text. The header logo is linked to the web site.
Graphic designer Sarah St-Germain worked with owner Marilène Garceau to create the images. Marilène put the call to action in readable text and the social links in icons and a second time in text (fyi, the text links were clicked on more than the icons). Marilène wanted to keep the message simple since her contacts are familiar with her services and receive her holiday card every year.
For the 1000= emails sent the open rate was 43%, reflecting the effort the company has put into providing a personal, professional level of quality service.
The graphical elements for each part of the messaging were provided in the appropriate size and format for the web.
November 1: Make sure everything works. If needed, correct any issues
You and your designer should be in the home stretch by now, with mock-ups you can test for size and display issues (social networks are constantly changing the size requirements for banners, background images, etc.) Your web developer should have all the functionality needed working. Design samples should be integrated into any templates for your newsletter, email, web pages, etc.
Graphic and web designer Thierry Cantius provided the code and banner images for the web site so that the Kennedy Garceau team could update their HubSpot-driven home page daily. The holiday banner was in a module (html, no title) below the navigation and above the main sliding services banner. It was easy to update the banner, taking the code for each day from a non-public page in their HubSpot file manager. This hidden page had all 13 wishes ready to paste to the home page including the background image and readable text.
The banner itself, separate from the web page, before the label and text were added:
November 15: Final graphics and any other functionality should be delivered and tested
Decide on your send date. Be sure to choose some back-up dates. Breaking news, weather, politics can hijack the attention and diminish the impact of your communication -- so build in flexibility and alternatives up to a week later than planned.
November 16 - December 1: Enjoy Thanksgiving Holiday with peace of mind
You should have your final drafts ready to go, scheduled with a back-up plan in place and any responsibilities during the campaign assigned.
Finally, here's the Kennedy Garceau blog, which uses the HubSpot blogging platform, with all the wishes in one place:
2013 holiday messages key dates
September 1: Confirm your designer. Start envisioning the fabulous potential campaigns you might create
October 1: Decide on your goal
October 15: Provide the needed specifications to the designer and developers
November 1: Test with the draft materials you should have by now - graphics, software
November 15: Final graphics, templates, systems should be ready to go
November 16 -- December 1: Launch date is set with a back-up plan and responsibilities have been assigned for the event
December: Launch your optimal holiday message, bravo!
At the Inbound Marketing UK 2012 Conference held this week in London, UK, Diana Urban, Head of International Marketing for HubSpot presented on “How to use context marketing to drive leads and build relationships”. She explained the power of context marketing with tips on implementing it with HubSpot3 marketing software.
Context marketing is based on the fact that people who find your website will be at different stages in the customer life cycle – from first time visitors who don’t know about your company to loyal customers looking for information to everyone in between – and that means creating content that addresses the specific needs of these different people. Providing context means getting the right message to the right people at the right time.
Based on this fact, it really doesn’t make sense to present everyone who visits your site with the same offer. That would be like an electronics store handing a smartphone to every customer who walks through the door when people may want to buy computers, digital cameras or big screen TVs.
The new smart CTAs (call to action) available with HubSpot 3 make it possible to deliver targeted content to site visitors based on their stage in the customer life cycle. Each time a person visits your site, they can be categorized into the different life cycle stages based on the actions they’ve taken on each visit and the information they’ve accessed from the site.
The life cycle stages include:
Subscriber – These are people who are new to your site and may not know about your company – they have found you online through the remarkable content you’ve created. For these people you want to provide free information that will address their problems such as white papers and e-books.
Leads – Once a new person has downloaded one of your free offers and given you their contact details such as an email address, company name, industry, number of employees based on the form you’ve created, they become a lead. At this point, you can start to introduce information about your products and services and deliver offers such as free trials, consultations and demos.
Qualified Lead – When a person expresses enough interest to request a demo, they become a qualified lead. This is when you can pass them along to your sales team to contact them.
Opportunity – Once a salesperson has spoken to the qualified lead and has scheduled a demo or consultation, they move to the level of opportunity. This is the time you will want to send them information that will move them toward becoming a customer, such as case studies, discount offers or competitive positioning sheets showing how your product compares to your top competitors to help them make a final decision and close the deal.
Customers – When the prospect at the opportunity stage purchases your product or service they are now a customer. But you don’t want to end the communication there! Continue to send them new and relevant information about the product such as better ways to use it, tips, new features, complementary products, etc.
The next question is HOW can you deliver contextual content? HubSpot 3 software makes it easy – here are some technical tips to get you started.
Tech Tips
HubSpot3 software lets you deliver content in context with its smart tools.
Step One - setting up the foundation
CTA: When visitors read your blog or email newsletter, visit your site or landing pages, they will see your “Calls to Action”. These are created with HubSpot's Call to Action tool. The result is an eye-catching message proposing an action for the visitor to take, such as downloading an e-book or watching a video.
Forms: In return for the useful information the visitor gains by following your call to action, they complete a form, and their details are saved in your contact list.
Contact Segmentation: In HubSpot, you can segment your lists into the appropriate category: subscriber, lead, qualified lead, opportunity or customer.
Now you are ready to implement contextual content.
Step Two - setting up the contextual content experience
Contextual CTAs: Back in your content, you can now create smart CTAs. In the CTA button creation process this time, for your button style, choose the life cycle stage. You are going to assign a specific call to action to each segment in your contacts list by creating a Smart Rule that will assign a different call to action for different life cycle stages.
You have just taken your marketing up a notch on the lovable marketing ladder by creating contact-specific content so your page has the proper context.
Embed this smart button code into your page. No need to ever update it again – when you update your CTA in the HubSpot Admin, the page automatically updates as well. Done!
With Inbound Marketing, creating remarkable, relevant content is key to driving traffic to your website. But when content is delivered in the context of where the user is in the purchasing cycle – delivering the right message to the right person at the right time – it takes your content to a new and more powerful level. Brilliant!
Pinterest, the image-sharing social media success story at the start of 2012, was number four in social media traffic for Shareaholic in September according to the Shareaholic stats. By June of 2012, Pinterest was the third most visited social site with 80% of the users of the "Pinternet" being women: "Pinterestingly Enough: Interesting Pinterest Stats & Infographic"
For all the might of Facebook and Google+, Pinterest was the first social media site to demonstrate the ability to convert social sharing to sales as people sifted through pages of yellow kitchens and blue blazers to disover the paint, shoes, books, hotel rooms they would click through to sites where they made a purchase.
If you haven't caught the pinning bug yet, check out the most popular pins and pinners with the easy to read charts at http://www.repinly.com/stats.aspx. "Food & Drink" come in first in pins with Home Decor being the most popular board and Joy Cho the top pinner.
The New Pinterest Verification Feature
Pinterest has just made it possible for brands with accounts to verify their identity. A verified Pinterest account shows a red checkmark next to your domain on the top of your page so visitors can go to your site now.
We are big pinners and wanted to verify our account as soon as we could.
Pinterest Verification Process
1. Log in to your Pinterest account. From the top right menu, click on your name and choose "settings" from the drop-down menu.
2. Enter your website name in the website field if you haven't already done so. Click the "Verify" button next to it.
3. You will see instructions to download a file and upload it to the root of your domain folder on your website hosting server. Leave the Pinterest page open.
4. Once you have done that, return to Pinterest and click to verify.
Our site and blog are hosted at HubSpot, the inbound marketing software tool. Several services like this, such as ecommerce sites like Etsy or blogging platforms, don't give you access to the root folder of your site, usually for security reasons.
Fortunately there are at least two ways to verify your Pinterest account in HubSpot.
Pinterest Verification for HubSpot Users
1. If you are a basic user, at the end of this blog there are instructions on a way to verify using the page manager in your HubSpot dashboard: http://blog.hubspot.com/blog/tabid/6307/bid/33761/How-to-Verify-Your-Website-on-Pinterest-New-Feature.aspx
2. If you are a bit of a web developer, go ahead and upload the Pinterest file to a sub-folder via your file manager in HubSpot. Click to view and copy the URL address, which will be something like this:
http://hoimoonmarketing.com/Portals/110940/pinterest-abcd.html
Then in your URL mappings create an entry that maps the URL Pinterest is looking for at the root to the actual URL.
Like this -
original URL: http://hoimoonmarketing.com/pinterest-abcd.html
new URL: http://hoimoonmarketing.com/Portals/110940/pinterest-abcd.html
Now you can go back and verify your site in Pinterest.
Thanks to Tim in HubSpot support for coming up with this solution on the spot for us.
A Few Tips for Beginners on Pinterest
Jude Lutge, Co-Founder of Hoi Moon Marketing, does our http://pinterest.com/hoi_moon/ curation and confirms the statistics in that the Hoi Moon "Food Prose" board, which features sumptuous food photography linked to recipes, is one of the most repinned. The most popular board among our 13 is currently "Country Weddings" a board inspired by our clients in the wedding industry. Topic popularity on Pinterest trends just like on the rest of the Internet.
If you want to start pinning, Jude recommends not going "overboard" in the beginning, build up from six to twelve boards slowly if you are doing it yourself. While building your own boards include time to also look for boards to follow and observe how similar brands are curating their Pinterest profiles.
Come up with unique names that define targeted topics of interest, "Our Daily Bread" is about one category of food. If you can't think of something creative for every board, use keywords. "Mendocino" another popular board, is about the region.
This article provides a good list of additional tips for new Pinterest business users: 6 Ways to Market Your Business on Pinterest by Adhere Creative and here are some more good tips from Bill Crosby's Social Media Marketing Tips and Tricks: http://billcrosby.com/socialmedia/top-10-ways-to-use-pinterest-for-business/
If you aren't sure if Pinterest is for you, learn more about their audience in this article from econsultancy: http://econsultancy.com/fr/blog/10945-pinterest-stats-does-it-really-drive-more-sales-than-facebook including the fact that 20% of women on the Internet use Pinterest and 5% of men. Bottica jewelry and accessories had more sales via Pinterest than Facebook and they spent more when they did buy. The article includes more links to other resources for businesses trying to decide if Pinterest is for them.
Here's a recent (Oct. 26, 2012) episode from Marketing Update on HubSpot.tv. that starts with an update about how Pinterest marketed itself with such great success.
HubSpot, the company that coined the terms “Inbound Marketing” which is becoming synonymous with marketing, and “Smarketing”, which is the convergence of marketing and sales, made the exciting announcement of HubSpot3 at the Inbound 2012 Conference.
This new version of HubSpot aims to replace all of the hassle associated with today’s marketing with a single, intelligent platform that puts marketers in control and adapts to prospective customers’ needs over time. The evolved software will move HubSpot from a series of applications for lead generation and lead management into a completely integrated platform – an all-in-one control center for inbound marketers like you.
Inbound marketing is a marketing strategy based on earning the attention of prospects, making your company or brand easy to find, and adapting to customers’ needs over time by producing content of value.
While HubSpot shines a spotlight on the importance of producing remarkable and relevant content, contacts are the heart of HubSpot3. Visitors will be able to experience your website based on their location, their history of prior interactions with your site, and their readiness to purchase.
At Hoi Moon Marketing, we have embraced HubSpot as a way to help our clients produce content that gets found. We are excited about the release of HubSpot3 as it will increase the efficiency of meeting the needs of the people the content is being produced for.
The following elements are new or expanded in the release of HubSpot3:
- Contacts Database: Contacts is an ever-evolving information portal on a company’s audience (Prospects, Leads and Customers). Contacts is really the brain of the new platform with lead and customer profiles automatically adapting based on changing preferences and interactions with the company.
- Email: The email system is closely integrated with the contacts database, workflows, social media, dynamic content and a company’s CRM system. It enables greater personalization and deliverability than ever before.
- Workflows: Workflows leverage the enormous amount of data in the Contacts database and a series of rules set by the marketer to create dynamically evolving segments and automate marketing actions. More than email automation, workflow enables marketers to trigger campaigns, change contact profile properties, score leads, send notifications, and sync to a CRM system based on when a lead has met a set of conditions.
- Landing Pages: Landing pages have been rebuilt to be closely integrated with the Contacts database, CRM systems, email, dynamic components, and social media. Using the new landing pages marketers can build, implement, and measure a full multi-channel campaign in one place.
- Smart Forms: Smart forms adapt and minimize over time, so people don’t have to fill out the same information over and over.
- Smart CTAs: Built off the Contacts database, HubSpot3 enables you to show images and CTAs that adapt to reflect the interests and stored qualities of the person viewing them.
- Smart Lists: Smart lists are continually evolving contact lists based on a set of criteria.
- Social Media: With a new integration directly into Contacts, HubSpot Social Media now enables you to view a lead's social activity and create dynamic segments based on your most engaged social media followers.
- Mobile App: Available for free in the Apple store, HubSpot has added a mobile application to enable marketers to keep tabs on their lead generation and customer conversions on the go.
These new tools join blogging software, CMS, SEO tools, Marketing Analytics and other tools to make up the complete HubSpot3 Platform. http://www.hubspot.com/3
Some of HubSpot 3 is available today the rest will be rolling out over time. If you are a HubSpot customer, you can find out more about the available tools from your HubSpot dashboard. We will be helping our clients integrate the new tools into their marketing strategy. CONTACT US if you would like learn how we can help you integrate it into yours.
Hoi Moon is proud to announce that we are now a HootSuite Pro Solution Partner.
HootSuite is a social media dashboard used by everyone from individuals to corporations. With HootSuite, you can collaborate as team, work on multiple accounts and post to most popular social networks from one secure, web-based dashboard. Networks include Facebook, Twitter, LinkedIn, and Google+ and more are added as new networks come along.
HootSuite has over 4 million users, including 79 of the Fortune 100 companies. 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite is currently available in six languages - English, French, Italian, Japanese, Spanish and Portuguese.
Julie Vetter, Co-Founder of Hoi Moon Marketing, has this to say about her love of HootSuite: "When Ryan Holmes and the Invoke team came out with HootSuite in 2009, for me, it was the first truly efficient and user-friendly tool addressing the growing time sink and fragmentation arising from managing multiple social media accounts.
"The HootSuite interface takes something very complicated and puts all the items you need at your fingertips. The main benefits, for me, are that each social media profile can be quickly tabbed through to see its current status. Items can be easily responded to and a snapshot of others engaging with you or on relevant topics lets you know whether to follow or connect immediately. Posting an update is easy because the tool adapts to the needs of each social network - Twitter's character limit, LinkedIn showing an image and description. Updates can be saved as drafts or scheduled for later sending," states Vetter.
One of the most useful tools is the Hootlet bookmark app that lets you easily share any content you come across on the web, assign it to the right social media profile and even schedule it for later.
Hootsuite offers free, pro and enterprise options. They have integrations with many popular platforms like WordPress.
Another valued feature are the HootSuite team collaboration tools which enable teams with multiple contributors to efficiently monitor and provide integrated support across their social networks. The HootSuite premium plan lets you bring aboard team members for integrated support and monitoring. With the HootSuite enterprise plan you'll get personalized set-up from an account executive to maximize your team's efforts while using the dashboard.
Translink, the transportation authority for Vancouver, Canada used HootSuite in a Twitter pilot project to help deliver reliable customer updates on events and major service disruptions (link:http://www.slideshare.net/hootsuite/case-study-translinken). Translink's goal was to bring better service to it's customers. Largely due to the HootSuite dashboard tools, within three months time, @translink gained an additional 3,000 followers and has become the go-to resource for customers when major issues affect the service.
Our client Golden Gate Bridge and their sister Parks Conservancy organization use HootSuite to monitor social media around the bridge 75th anniversary activities for 2012.
After some initial training clients have always found it easy to use, and as a HubSpot reseller, we are excited about the fact that HootSuite and HubSpot are collaborating and look forward to hearing more about the opportunities this brings for establishing social ROI when we go to Inbound12 next week. Once you have HootSuite, you can't live without it.
There are many benefits to HootSuite Pro
Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.
Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.
Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.
HootSuite: used by professionals to simplify managing social media accounts including Twitter, Facebook, WordPress, Linked In....
Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.
Paris, France - November 9, 2011 – Hoi Moon Marketing is pleased to announce that it has joined the HubSpot marketing team as a Value Added Reseller.
HubSpot recognizes the importance of its Value Added Resellers, and is glad Hoi Moon Marketing is part of the team that is revolutionizing marketing.
"Hoi Moon Marketing will be forging new territory in the very hot Paris market. It is a great opportunity for both companies," says Jeetu Mahtani, HubSpot International Partner Channel Manager.
Hoi Moon Marketing is a full-service global online marketing agency based in both California and Paris. Hoi Moon develops strong brand identities for their clients and helps them deploy this identity across appropriate sites and social profiles. In addition, they manage targeted campaigns and stay current in a constantly changing digital landscape. Hoi Moon has worked with over 50 clients over ten years in the fields of travel & leisure, luxury hotels, transportation, hi-tech, wine, real estate, medical, health and beauty.
HubSpot is an all-in-one inbound marketing software platform for businesses of all sizes. It allows integration of blogging, search engine optimization, social media monitoring, lead nurturing, content management, content personalization, and analytics reporting. With more than 5,000 customers in 34 countries, HubSpot was named the 2nd fastest growing software company in the world by Inc Magazine this year.
HubSpot customers see a growth in monthly unique visitors to their websites by up to 60 percent, an average increase in leads of 25 percent and an increase in sales of 50 percent or more because of their inbound marketing efforts.