About Us


Julie Vetter 

 

JULIE VETTER
Julie has over fifteen years experience helping to create the online presence of over 50 clients in the fields of travel & leisure, luxury hotels, transportation, hi-tech, wine, real estate, medical, health and beauty. This has entailed an array of services, including branding, SEO, website development, social media management, digital marketing strategy, training and online crisis management. Although she calls Paris home, Julie hails from California where she co-owned a restaurant in beautiful Mendocino County. Julie co-founded Hoi Moon Marketing, a global team of digital professionals.

 

Jude Lutge

 

JUDE LUTGE
Jude "gets it" as her clients say. She takes their stories and runs with them to her established network of media sources, print and online. With a rare wealth of knowledge she has an instinct for the right words, dropped at the right time, to hit the target with publicity. Jude's services include right and left brain writing (menu creating to search engine optimizing), naming and editorial services. She makes sure your words are polished and reflect your own style with panache. Jude is co-founder of Hoi Moon Marketing.

 

Lynda Sydney copywriter 

LYNDA SYDNEY
Writer and strategist, Lynda is a freelance advertising copywriter from Toronto, Canada. She has a solid agency background, having worked in both creative and account management. She began freelancing full-time in 2001, and has worked with clients in industries including telecommunications, technology, financial services, not-for-profit, romance publishing, education and household products. The nature of her work is “have laptop, will travel” and with a passion for France and clients on both sides of the pond, she divides her time between Paris and Toronto. With her combined experience in marketing and writing, Lynda has a unique combination of skills that enable her to think strategically and write creatively.

 

Leslie Lutge 

LESLIE LUTGE
Leslie is our Hoi Moon Marketing "right hand girl." Leslie combines her longtime business experience with an entrepeneurial spirit to assist Hoi Moon in the many aspects of marketing. Her experience in consumer research and skills in the areas of cpc management, copyediting, writing, social media research and business analysis are invaluable assets. Leslie divides her time between the Bay Area and Mendocino.


About Hoi Moon Marketing


Hoi Moon Geen San is a Cantonese phrase meaning “open the door to a view of the mountains.” Used on its own, hoi moon is Singaporean slang to describe when something is just right…whether it's a breathtaking view, a satisfying meal, or seeing your business become what you envision. “Ahhhhh…perfect.”

Do you have that satisfied feeling about your current online marketing plan? Or are you struggling to get a clear view of the constantly shifting digital landscape? Hoi Moon gives our clients the satisfaction that comes from sound Internet marketing strategy, well-executed with high returns.

Ahhh perfect

We are a small Inbound Marketing Agency and a HubSpot Value Added Reseller. We lavish attention on each of our clients, and celebrate every step of their success as if it were our own.

Inbound Marketing launches a powerful cycle of attracting the audience and converting them to customers at a higher, and measurable, percentage than traditional marketing.

INBOUND MARKETING is a marketing methodology developed as a result of a shifting tide of communication driven by Internet, Web 2.0, social networking and smartphones. Traditional marketing broadcasts one-way messages toward the audience, blindly hoping to connect with a potential customer at the right time or often enough, loud enough and disruptive enough, to leave an indelible mark on their brain. We all find ways to filter or block out this noise.  

Today, online communication is two-way. Not only is a brand seen by the audience, but the audience is visible to the brand and they can engage each other. Inbound Marketing and using its laws of attraction can propel you toward greater success. 

I partnered with Hoi Moon Marketing for the spring 2012 launch of my new book "The God Box", which was really more than a book: it's a site, an app, a series of films, a play and particularly a growing community of love. Our needs were pretty vast from the start because, while I had a website for my business and wrote an intermittent blog, my activities in the social media sphere were timid at best and tepid at worst. Through coaching, strategic crafting and guidance, Jude Lutge and Julie Vetter expertly guided us to a place where my small team could function with a big digital voice that was true to the brand character, both personal and targeted. Their approach to my project was always head-smart and heartfelt. I felt that they were true partners, both in the details that it takes to launch a community and in the big, creative thinking that's required to launch a brand. They are positive team players and independent thinkers. I enjoyed the process of being converted from a digital dabbler to a new citizen of the virtual world that is helping the God Box project grow. Reaching the New York Times bestseller list in just three weeks is proof of that.
—Mary Lou Quinlan, Just Ask a Woman

"The problems that once plagued us are no longer conceived by us as problems, the issues we once wrestled with became laughable. We lack the words to describe the contrast between where we are now and where we once were. Working with Hoi Moon completely shifted our paradigm. I’m left with no words to describe the process except these: they knocked my friggin’ socks off."
—Devin Flaherty, New Ventures West

Contact Hoi Moon Marketing and introduce yourself. We look forward to getting to know you.

HOI MOON CLIENT LIST

Paula Hogan Wealth Management
KBZ, Cisco Unified Communications Provider
MTM Technologies’ Virtual Desktop Alliance, San Francisco
Golden Gate Bridge Highway and Transportation District, San Francisco
New Ventures West – Integral Coaching, San Francisco
Solano Press Books, North Coast, California
Bernadette Martin – Visibility Branding, Paris 

Tierra Buena Landscaping, North Coast, California
Urlari Winery, Tuscany
Ottimino Winery, Sonoma County
JPerlman/RLutge Photography, San Francisco/Wine Country/Mendocino
Mendocino Beauty and Mendocino Weddings & Events, Mendocino, California
MacCallum House Inn & Restaurant, Mendocino, California
Mendo Wine Tours, Mendocino, California
Mendocino Woodworkers’ – Handcrafted Furniture, Mendocino, California
Anne & Jane Sweet Pea Silver Jewelry, Fort Bragg, California
Gilyn McKelligon Interiors, Portland, Oregon
Fly Global Now – Private Jets, Portland, Oregon
Je Ne Sais Quoi – Paris Fashion
Catherine Aubin Preferred Entries – Private Paris Tours
Cecile Hasroyan – Paris Personal Fashion Guide

Adrian Leeds’ Paris Palais – Luxury Paris Apartments
Faubourg Saint Germain – One-of-a-Kind Vintage Jewelry, Paris